Abstract
AbstractThis study explores mothers’ attitudes toward advertising in general, attitudes toward advertising to their young children aged 2‐ to 7‐year old, and how these attitudes relate to parental restrictive mediation of screen media usage, specifically television, videogames, and the Internet. A structural equation model was used to test the proposed relationships. Results indicate that mothers’ attitudes toward advertising may influence the level of restrictive mediation of children's television and videogame usage.
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