Abstract
The main purpose of this paper is to strengthen the theoretical underpinning of the relationship between emotion and investment decision-making. Since investment decisions are made both under the condition of risk and uncertainty, emotion acts as a crucial antecedent for making a better investment decision. Absence of emotion while making investment decisions can hinder for making better decisions. So, for being a successful investor, he/she should not only depend on the market fundamentals but also should be aware of their own emotion. This is because emotion is having a significant role in investment decision-making. However, a successful investor not only depends on their self-emotion but also to control and regulate their emotion carefully for making advantageous decisions.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
