Abstract
In a context marked by increasing digital transformation, this study sets out to examine the influence of e-governance on strategy execution within family businesses in Morocco. Adopting a qualitative approach, this research looks specifically at the effects of three dimensions of e-governance - e-participation, e-transparency, and e-accountability - on the effectiveness of strategic execution. Based on data collected from 31 family businesses, the analysis reveals that e-participation and e-accountability contribute significantly to improving strategic alignment, thus fostering more efficient strategic execution. On the other hand, the impact of e-transparency, while relevant, remains less pronounced. This study enriches the literature by highlighting the transformative potential of e-governance in the strategic management of family businesses, while taking into account the particularities of family culture, resistance to change and technological capabilities specific to these organizations.
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