Exploring the influence of content attributes and emotional factors on user engagement in social media: A comprehensive review

Abstract

In the current digital environment, it is essential to do research to comprehend the dynamics of user involvement on social media platforms. The purpose of this study is to examine how user engagement is shaped by the interaction between emotional aspects like sentiment analysis and emotional valence and content features like multimedia elements, language styles, and thematic relevance. We determine a wide range of studies about many aspects of the material that influence engagement, their efforts yield no results. Consequently, we highlight potential confounding variables that could account for these inconsistent results about the relationship between features and content engagement. We note that there is insufficient research to determine emotional reactions influence the association between content engagement and engagement. To ensure comprehensive study, future research should employ a wider communications plan created for the social media environment.