Abstract
A threefold research was carried out to understand impersonal source characteristics, the similarities of health behaviour with consumer service acquirement patterns and attitudes toward new technology. Approximately 35 men and 37 women participated in a self-administered anonymous survey. The authors found that conventional information sources such as mass media can be described through product acceptance constructs such as intention, attitude, usefulness and ease of use and are tightly associated with intervention from availability, compatibility, understandability and interactivity for new technology-based health information sources. Consumer style inventory proved to be a promising new research area to link health behaviour to consumer behaviour in addition to prospective, health-related decision support systems.
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