Abstract

Environmental sustainability is an important component of a firm’s Corporate Social Responsibility. It relates to firm practices that ensure the conservation of the environment and natural resources, such as water, land and air. This research study aims to study the concept in relation to firm performance in Jordan. It proposes that environmental sustainability practices of a company in Jordan’s manufacturing industry positively influence its financial performance. For this purpose, the study assesses the relationship between environmental sustainability score and the profitability ratios. Results reveal a significant positive impact of sustainability score on the ROA of the companies. It is therefore recommended to manufacturing firms in Jordan to focus more on environmental CSR and sustainability practices, which would result in improved efficiency and profitability.

Highlights

  • Young Chinese consumers are becoming the main buyers in China and the major driving force in e-commerce (CIW Team, 2019; Qiu and Lin, 2013)

  • Contrary to the aforementioned hypotheses, the results show that neighbors‘ purchasing history presence did not generate a significant difference in Chinese post-‘90s perceived enjoyment, perceived risk, and purchase intention

  • This study found no significant difference for neighbors‘ purchase history presence or absence on post-‘90s perceived enjoyment

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Summary

Introduction

Young Chinese consumers are becoming the main buyers in China and the major driving force in e-commerce (CIW Team, 2019; Qiu and Lin, 2013). The post-‘90s generation is different from other generations in China. Because they were born after the Chinese economic reform, they are more label-obsessed and enjoy luxury shopping (Achim, 2019; Doctoroff, 2016). They have different consumption ideas compared with those of older generations (CIW Team, 2019). The post-‘90s generation is a major user of digital entertainment such as music and video, much more than their elders, and are more likely to spend money in this area than other generations (Doctoroff, 2016; Soo, 2018)

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