Exploring the Impact of Contemporary Consumerism on Young People

Abstract

Today's college students as a special consumer group in society, and their life consumption has a certain scientific rationality, but part of consumer behavior and consumer psychology also shows an irrational tendency. Contemporary college students' consumption has its reasonableness and particularity, and at the same time, there are obvious misunderstandings in consumption behavior and consumption psychology, which need influence and help from school, family, and society. This paper uses the research method of literature review to conclude by analyzing the theory of consumerism, the characteristics of contemporary college students' consumption, and the problems caused by college students' overconsumption. First, consumerism also sows the seeds of money anxiety among young people. Young people are often at the beginning of their careers and face the challenge of financial autonomy. However, an excessive consumer culture may tempt them into high consumption and debt, increasing uncertainty in money management, which in turn causes anxiety and burden. However, research also shows that consumerism is not entirely negative for young people. In a way, this culture also stimulates creativity and innovation. Young people may contribute to the development and progress of society through the pursuit of novel experiences and products. In summary, the impact of contemporary consumerism on young people is a complex and multifaceted topic. The paper will dig deeper into the various dimensions of this phenomenon and explore the challenges and opportunities involved, to provide useful perspectives for better understanding and responding to this social phenomenon.