Abstract
This study, rooted in dynamic capability theory, explores the impact of Collaborative robot (cobots) adoption on manufacturing firm performance. Cobots positively influence sensing, seizing, and transforming capabilities, leading to enhanced market, operational, and human resources performance. Sensing and transforming capabilities mediate the relationship between cobots adoption and operational performance, while seizing capability mediates with market and human resources performance. These findings offer crucial theoretical insights for strategic management in manufacturing enterprises navigating cobots adoption amid global competition and workforce challenges, ensuring a nuanced understanding of the dynamics at play.
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