Abstract
This study explored Hakka cultural creative textiles using the green design concept, the cultural creative product design model and Hamilton’s three-component unifying metatheory based on ideology, social structure and technology to analyse the effect of blue dye colour, floral pattern size and pattern type on the preference for natural indigo dyed and stonewashed Tung blossom denim. Two hundred and twenty-nine subjects aged 18–24 years (M = 19.5, SD = 1.25) participated in this study. The results demonstrate that the main effect of blue colouring was significant and that Hanaasagi and Ai-iro were the most preferred colours. The main effect of floral pattern size was significant, and the subjects exhibited the strongest preference for the large size and the weakest preference for the extra-small size. The main effect of pattern type was also significant, and the subjects’ preference for the two-dimensional repetitive pattern was always stronger than that for the one-dimensional repetitive pattern. These results show that green design may be combined with cleaner production, such as using natural indigo as a raw material for sustainable development, to create new luxury fashions of cultural creative textiles for consumption.
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