Exploring the Flow Experience and Re-Experience Intention of Students Participating in Water Sports from the Perspective of Regional Tourism and Leisure Environment Suitability

Abstract

Previous research on rowing has mostly focused on sports physiology and sports psychology, while the preparation of the competition environment and the participatory behavior of rowers have been less frequently discussed. Therefore, this study intended to discuss the flow experience and revisit the intention of students participating in water-based sports from the perspective of recreational environment fit. Taking the students participating in the Sun Moon Lake Rowing Championships as research subjects, this study conducted a questionnaire survey. A total of 380 questionnaires were sent out and 350 were collected, with a return rate of 92.1%. After excluding 38 invalid questionnaires, 312 valid questionnaires were obtained, and the effective recovery rate was 89.1%. Based on the SPSS and AMOS statistical analyses, the following results were obtained: (1) The needs–supplies fit had a significant impact on flow experience. The path value was 0.60, with a p-value of <0.05; (2) the needs–supplies fit had a significant impact on revisit intention. The path value was 0.38, with a p-value of <0.05; (3) flow experience had no significant impact on revisit intention. The path value was 0.40, with a p-value of >0.05; (4) flow experience had a significant impact on the sense of happiness. The path value was 0.93, with a p-value of <0.05; (5) the demands–abilities fit had a significant impact on flow experience. The path value was 0.56, with a p-value of <0.05; (6) the demands–abilities fit had a significant impact on revisit intention. The path value was 0.29, with a p-value of <0.05; and (7) sense of happiness had no significant impact on revisit intention. The path value was −0.01, with a p-value of >0.05. It is suggested that future related studies could focus on the total amount of recreational activities in the water area of Sun Moon Lake. Finally, relevant practical suggestions were made according to the results of this study.