Exploring the Factors Involved in Tourists’ Decision-Making and Determinants of Length of Stay

Abstract

This study aimed at identifying the factors influencing tourists’ decisions in choosing their vacation destinations as well as factors influencing their behavior. An online survey was applied to 861 Romanian tourists. The principal component analysis was run to reduce the dimensionality of the 23 items and used to determine the factors that influence tourists’ decision in choosing their destination, leading to a four-component solution. The results indicated that aspects related to destination image, destination unique characteristics and the accommodation facilities are more important for women than for the men. Regarding the travel organization factor, there was no statistically significant difference between the two groups. Families and older tourists with high incomes are positively linked to the length of stay. These insights on the factors influencing tourists’ decision-making process are of the utmost importance for managers and overall tourism service providers in the design of marketing and management strategies in accordance to tourists’ expectations and needs.