Exploring the Factors Influencing Continuance Intention to Use AI Drawing Tools: Insights from Designers

Abstract

With the continuous evolution of artificial intelligence technology, AI drawing tools have emerged as highly esteemed instruments in the modern design industry. These tools, owing to their exceptional performance and innovative features, offer creators an unprecedented artistic experience. However, the factors influencing designers’ continuance intention to use AI drawing tools remain ambiguous. This study is grounded in the expectation–confirmation model–information systems continuance (ECM-ISC) model, which is further refined and hypothesized in light of the characteristics of AI drawing tools. Using structural equation modeling, we analyzed 398 valid questionnaire responses. The results elucidated the relationships of key constructs, such as perceived usefulness, perceived ease of use, satisfaction, expectation confirmation, perceived playfulness, perceived switching cost, subjective norms, and perceived risk, on designers’ continuance intention. Notably, perceived ease of use, traditionally considered vital, did not result in a significant influence on continuance intention or perceived usefulness in this research. This insight offers new perspectives for AI drawing tool developers and designers, suggesting that while pursuing user friendliness, broader considerations affecting user decisions should be taken into account. This study not only enriches the theoretical framework but also provides valuable guidance for the practical field.