Exploring the Factors Affecting the Consumption of Cultural Goods among the Youth of Yasuj

Abstract

One of the most common methods to identify and represent oneself, especially in contemporary era, is cultural consumption. In cultural consumption, people often consume a variety of valuable goods and symbols, not because of their material value but due to their cultural one in order to create desirable images of themselves in the minds of others. In the meantime, the choice of a particular pattern of cultural consumption or cultural practices or preferences requires cultural resources or cultural capital; or in other words, cultural consumption needs cultural resources and cultural capital. In the present study, the statistical population including 15-29 year olds in Yasuj and a sample size of 379 people were selected. Amos software was used to analyze the data. The results suggested that, there is a relationship between independent variables (religiosity, cultural capital, social capital and socio-economic status), and the consumption of cultural goods. The output of the model also indicates that the variable of cultural capital (0.32) has explained the highest amount of variance of cultural consumption. Moreover, the variables of social capital and religiosity explained 18% and -18 %t of the variance of cultural consumption in the workplace.