Abstract
The spiritual and cultural needs of residents have been a growing trend with the living standards improving in China. As an essential medium to reflect the social status, film and TV drama need to satisfy the spiritual and cultural needs of residents as well as spread positive energy to society. The Silk Road International Film Festival was founded in 2014 under the Belt and Road Initiative, which created more opportunities for the export of Chinese film and TV drama. Although the value chain and digital technology can support the export of Chinese film and TV drama, some problems still exist. This paper analyzes the value chain status of film and TV drama and the digital technology of visual effects. Moreover, this paper describes the export status of Chinese film and TV drama and puts forward some suggestions.
Highlights
The film and television industry is a sunrise industry in this century which has received wide focus in the world
Visual effects is a method of post-processing images by using digital technology, which can bring visual enjoyment to the audience
Visual effects has been used in many scenes, such as the space world, ancient history, natural disasters and others
Summary
The film and television industry is a sunrise industry in this century which has received wide focus in the world. With advances in digital technology, the film and television industry has been significant development and has formed a well-established global value chain [1]. The value chain is multi-level and multi-angle research from macro to micro. It is based on the law of value transfer of input-output and spatial distribution. The upgrading of the film and television industry should follow the natural sequence of industrial evolution and through the integration of global industries [2]. Visual effects has been used in many scenes, such as the space world, ancient history, natural disasters and others. With the development of digital technology, the audience can experience increasing real sense with film and TV drama offering realistic visual effects [3]
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