Abstract
ABSTRACTThis study explores the environmental scanning of the hotel industry in China by investigating the effect of external and internal factors on hotel performance. The respondents are hotel owners, managers, directors, and supervisors in various regions of China. Results show that industry force factors and hotel ownership influence hotel performance. Hotels with an advantage over their suppliers can generate superior financial and operational performances than hotels with less advantage over their suppliers. Existing hotels with a low threat of new entrants gain more benefit in terms of operational performance than those with a high threat of new entrants. The internal factor of hotel ownership influences operational performance. Joint-venture hotels deliver greater operational performance than state-owned and private-owned hotels. By contrast, substitutions, customers, competitors, and hotel size do not affect hotel performance. Hoteliers in China should acquire the advantages of massive suppliers, low threat of new entrants, and hotel ownership in achieving desirable performance.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.