Exploring the Effectiveness of Native Advertising on Social Media : The Role of Message Execution Style and Dispositional Persuasion Knowledge

Mikyoung Kim, Associate Professor, School Of Advertising & Public Relations, Hongik University + Show 1 more

https://doi.org/10.14377/kja.2023.10.31.31

Copy DOI

Publication Date: Oct 31, 2023

Abstract

Exploring the Effectiveness of Native Advertising on Social Media : The Role of Message Execution Style and Dispositional Persuasion Knowledge

Full Text

Published version (

Free)

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Paper Title

Journal

Date

Author