Exploring the Effect of Organizational Dynamic Capability on Data Quality-BI Success Relationship

Abstract

There is growing use of business intelligence (BI) success for better decision-making in many organizations. However, there is a lack of empirical studies on BI Success in academic research. Data Quality is of high importance to employees on every organizational level. The present research investigates Data Quality-BI Success relationship from an organizational dynamic capability perspective. Organizational dynamic capability is the ability to sense and respond to market opportunities and threats with speed, and BI can be of great use in that sensing role of organizational dynamic capability. Drawing on the dynamic capabilities framework, and literature about business intelligence and data quality, we hypothesize that BI Success and Data Quality relationship is moderated by organizational dynamic capability. A research model was developed to define the relationship of BI and Data Quality with organizational dynamic capability. Survey data were collected and used to assess the model. The results of the research show that better data quality is of significant value for organizations, as well as it can be a source of organizational dynamic capability and competitive advantage.