Exploring the Driving Factors Influencing Designers to Implement Green Design Practices Based on the DANP Model

Abstract

Green design is a key step in improving the green performance of corporate projects. Stimulating the green design behavior of designers is the guarantee for the sustainable implementation of green design. This study extracted four dimensions, namely, external motivation, corporate-level drivers, product-level drivers and designers’ attributes, and 18 indicators to consider designers’ green design driving force through the literature. The DANP model was used to analyze the relationship between the indicators and the degree of importance of the indicators. The results indicated that external motivation and designer attributes influenced corporate-level drivers, while product-level drivers were outcome factors. Corporate reputation, organizational strategy and institutional pressure were the three most important criteria. Enterprises’ incentives and personnel care for designers are crucial for promoting designers’ continuous participation in green design.