Exploring the drivers towards behavioral support for organizational change: a qualitative investigation

Abstract

Research has indicated that problems related to behavioral support for organizational change must be re-addressed to provide an improved implementation of changes. It is essential to explore factors for the complex implications of organizational change before implementing it in practice. This research aims to explore predictors of behavioral support for organizational change in Ethiopian commercial banks. In-depth interviews with purposive and convenient sampling techniques were conducted with employees (n=43) because qualitative research provides opportunities to explore employee experiences and get detailed information about how they perceive behavioral support for organizational change. This study used grounded theory and thematic analysis to explain behavioral support for organizational change and to establish a theoretical basis for further investigations. Our findings indicate that traditional predictors for behavioral support for organizational change might not be enough. This study suggested three new predictors: "perceived cost," "reward," and "prior change experience" to explore behavioral support for organizational change. The study tried to clarify organizational change drivers from employees' perspectives, which offered an alternative avenue that could provide the foundation for accepting organizational change.