Exploring the development trend of digital media fashion illustration art based on the content analysis method

Abstract

Abstract The advent of the digital era has also provided new opportunities for developing fashion illustration art. To explore the development trend of digital media fashion illustration art this paper explores the development trend of digital media fashion illustration art based on the content analysis method through four aspects of creative themes, application carriers, acceptance, and understanding of a digital media platform fashion illustration. The results show that in terms of creative theme styles, the growth rates of the political theme category, regional theme category, and retro theme category are 36.77%, 44.91%, and 40.91%, respectively, while the styles of digital media fashion illustration have developed most rapidly in group theme category and popular theme category, with a growth of 370% and 55.94% respectively in the past ten years. This indicates that with the development of digital media technology, more popular elements are beginning to be explored and gradually applied to fashion illustration in the group and corporate culture. In terms of acceptance, 58.38% said they accept the application of digital media to fashion illustration, and in terms of understanding, nearly 60% said they understand it. In terms of application carriers, over the past ten years, because of the development of digital media, mobile media has become 66.48% of people understand and receive news about fashion illustration, while the percentage of those who understand fashion illustration for television media has decreased from 75.17% to 2.47%. This shows that the art of fashion illustration in the digital era has begun to develop towards mobile media, which is more portable and faster. The fashion illustration theme also became closer to popular elements and corporate cultural values.