Abstract
With the development of tourism economy, cultural and creative tourism promotes the transformation of Guilin traditional tourism and also promotes the restructuring of Guilin tourism industry. This paper adopts the literature analysis method to review relevant literature, and through the analysis of development strategies and innovative research on the creative products with ethnic cultural characteristics of Guilin East-West Lane, to realize Guilin cultural and creative tourism as a new energy for the sustainable development and urban regeneration of Guilin.
Highlights
The East-West Lane Historical and Cultural Commercial Street,as an important part of Guilin's famous historical and cultural city,is based on the main functions of traditional residence,traditional commerce,cultural experience,leisure tourism.and integrates scenic tour appreciation,with the characteristics of"city streets and lanes,celebrity mansions",while reflecting the development of the times of multi-cultural and composite historical style area.The main purpose in creating the most characteristic historical and cultural district in Guilin.The development of unique cultural and creative products of Guilin East-West Lane is of great significance in creating the characteristic cultural tourism of East-West Lane
Promotion of traditional culture and highlights the inheritance of cultural veins,especially the excavation of royal culture,hutong culture and Forbidden City culture,while the development of cultural creative products focuses on combining elements of cultural relics in the collection,stories of cultural relics,highlighting the exclusive character of the Forbidden City's cultural creations,starting from cultural symbols such as palace life,architecture,home,costumes and accessories to refine the"the dynasty bead headphones""top hat umbrella""I am such a Hanzi""folding fan,"Yin Zhen cultivation and weaving map notepad"The reality show"New,Forbidden City",which was broadcasted in 2018,has pushed the Forbidden City's creative fever to a new climax
In the golden period of Guilin's rapid economic development,the creative economy oriented by traditional culture of Guilin East-West Lane is flourishing.The creative economy is an important factor indispensable to the transformation of Guilin's economic development,and it is necessary to gradually establish and improve the selection mechanism and management mode of creative design talents,establish an excellent design talent team,and provide a talent guarantee basis for the development and growth of cultural and creative industries,Guilin East-West Lane culture The upgrading of creative products has promoted the vigorous development of creative economy,and the cultural and creative products are developing in the direction of a kind of large
Summary
Strengthening Strategy",cultural and creative industries have become hot in recent years,especially in some cities where tourism industry is the pillar,cultural and creative products have emerged in abundance.Among them,the socalled"cultural and creative"is cultural and creative products,which is a kind of new tourism industry with creativity as the core,mainly through the secondary creation of local characteristics of culture or elements through the skills and wisdom of creative people,and form works or other forms of embodiment in line with modern aesthetics,followed by the promotion and brand marketing of cultural and creative products with the help of modern marketing means.products are promoted and brand marketing is promoted.Excellent cultural and creative products should take into account the cultural value of inducing people to think,good aesthetic form and reasonable use function,and meet the national demand for education,aesthetics and use.Cultural and creative industries play a great positive role in promoting the transformation of traditional industries,and in turn promote the transformation of new technologies for industrial restructuring,and have become a new driving force for sustainable development and urban regeneration economy.Take Xi'an as an example,Xi'an is ranked 5th in the"Cultural. Great Tang Dynasty City of Night,Terracotta Warriors and Horses culture.,it can be seen that the cultural and creative industry has become a new engine to promote the high-quality development of Xi'an's economy
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