Abstract
The purpose of this study is to examine possible factors that influence continuance intention to use a smartwatch. The proposed research model is based on the expectation confirmation model adapted to include individual mobility, perceived aesthetics, and habit. The sample consisted of 348 actual users of smartwatches and structural equation modeling (SEM) was employed to test the research model. The results indicate that perceived aesthetics, satisfaction, individual mobility, and habit are associated with individuals’ continuance intention to use smartwatches. Surprisingly, perceived usefulness does not directly influence continuance intention of smartwatches. The implications for both theory and practice are provided based on the findings.
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