Exploring the Critical Appeal of Mobility-Augmented Reality Games

Abstract

The tide that the augmented the reality game, Pokemon Go, grows rapidly throughout the world, indicating that this type of game attracts players significantly, especially because of its strong social environmental drive. This is my motivation for conducting this research. Besides exploring the psychological factors about how augmented games attract players involved in playing games, the study aims to probe for the appealing factors that influence this type of game. The study used the EGM (Evaluation Grid Method), a type of Kansei Engineering, to determine the appealing factors of augmented reality games, and the statistical analysis of Quantification Theory Type I to evaluate the weights of these factors. The study discloses the secret veil of augmented games by exploring the factors of players’ psychology to the appealing factors of game design. The results of the study have determined the appealing factors that affect augmented reality games. The findings of the study can be referred to by researchers and managers of augmented reality games and contributes to the fields of product development, marketing and online communication.