Exploring the Case: Parkbus – A Sustainable Transport Solution for Both Residents and Visitors

Abstract

Introduction The Parkbus case raises important questions about how tourism can be implemented more sustainably and highlights issues relating to eco-mobility in both access for marginalized groups to the outdoors as well as carbon reduction through transportation. In the exploration of the case, first three key issues are raised about mobility in and around protected areas. Then some avenues are identified for study and some discussion questions are provided for use in seminars and the classroom. This case is suitable for students from marketing, tourism development, transportation, planning and sustainability related courses.