Exploring the association of corporate social responsibility and employees’ organisational citizenship behaviour: A study in Pakistan

Abstract

The motivation of the study was to find the link between Corporate Social Responsibility (CSR) and Organisational Citizenship Behaviour (OCB) among employees in the Pakistani context. Although in previous research, the studies have investigated how CSR influences organisational outcomes, there remains limited research examining its effects on employees’ attitudes and behaviour. To address this research gap, the current study examined the link between CSR programs and OCB. Further, the current study considers the range of criticisms regarding managerial imposition of ethical values on employees. This study also examined the variables of communication satisfaction and Perceived Organisational Politics (POP). This study was based on primary questionnaire data from over 200 non-managerial employees from a single case study organisation in Pakistan. The study found that three elements of CSR: CSR regarding the government, customer and social issues were significant in promoting or fostering employee's OCB. Interestingly, the results indicated that CSR towards employees was not significant for employee's OCB. The results also demonstrated that POP and communication satisfaction fully interfere the association between CSR and OCB. The theoretical and practical implications of the results are discussed, and suggestions are offered for future studies.