Abstract

BackgroundOpioid-related deaths constitute a problem of pandemic proportions in the United States, with no clear solution in sight. Although addressing addiction—the heart of this problem—ought to remain a priority for health practitioners, examining the community-level psychological factors with a known impact on health behaviors may provide valuable insights for attenuating this health crisis by curbing risky behaviors before they evolve into addiction.ObjectiveThe goal of this study is twofold: to demonstrate the relationship between community-level psychological traits and fatal opioid overdose both theoretically and empirically, and to provide a blueprint for using social media data to glean these psychological factors in a real-time, reliable, and scalable manner.MethodsWe collected annual panel data from Twitter for 2891 counties in the United States between 2014-2016 and used a novel data mining technique to obtain average county-level “Big Five” psychological trait scores. We then performed interval regression, using a control function to alleviate omitted variable bias, to empirically test the relationship between county-level psychological traits and the prevalence of fatal opioid overdoses in each county.ResultsAfter controlling for a wide range of community-level biopsychosocial factors related to health outcomes, we found that three of the operationalizations of the five psychological traits examined at the community level in the study were significantly associated with fatal opioid overdoses: extraversion (β=.308, P<.001), neuroticism (β=.248, P<.001), and conscientiousness (β=.229, P<.001).ConclusionsAnalyzing the psychological characteristics of a community can be a valuable tool in the local, state, and national fight against the opioid pandemic. Health providers and community health organizations can benefit from this research by evaluating the psychological profile of the communities they serve and assessing the projected risk of fatal opioid overdose based on the relationships our study predict when making decisions for the allocation of overdose-reversal medication and other vital resources.

Highlights

  • BackgroundAccording to the Centers for Disease Control and Prevention (CDC), “Opioid abuse and overdose deaths are at epidemic levels in the United States” [1] and are outpacing car accident fatalities [2]

  • Keeping the relationship between opioid use and personality in mind, we focus on a nascent stream of the five-factor model (FFM) inference literature, which emphasizes the feasibility of inferring the Big Five personality traits from self-expressive written artifacts such as social media posts [14,15] due to the moderate to high correlations between the linguistic features of such social media messaging and personality trait measurements established through conventional psychological test surveys [16]

  • The first stream of literature related to our study focuses on the factors contributing to fatal and nonfatal opioid overdose

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Summary

Introduction

According to the Centers for Disease Control and Prevention (CDC), “Opioid abuse and overdose deaths are at epidemic levels in the United States” [1] and are outpacing car accident fatalities [2]. To address this crisis, government agencies, health care providers, and university researchers alike have considered both big data and technological innovation as sources of solutions. Results: After controlling for a wide range of community-level biopsychosocial factors related to health outcomes, we found that three of the operationalizations of the five psychological traits examined at the community level in the study were significantly associated with fatal opioid overdoses: extraversion (β=.308, P

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