Abstract
Rythu Bharosa Kendras also called as Farmer Assurance Centres are the one stop solutions introduced by government of Andhra Pradesh in 2020 aiming comprehensive support to farmers. RBKs have not only brought all services to farmers' doorsteps but have also integrated the latest digital technology. The present study was conducted with a sample size of 120 farmers in Visakhapatnam district of Andhra Pradesh. The main aim for conducting study was to find the awareness level of farmers on all the services provided by these centres. The study findings depicted that a significant portion 76.66 per cent of farmers are having medium level awareness which is followed by 14.17 per cent at low level and 9.17 per cent with high-level of awareness. The correlation coefficient indicated that factors like education level and interaction with extension agencies, the frequency and purpose of visits, mass media exposure, social participation, achievement motivation, and innovative proneness exhibited a strongly significant correlation with awareness level. Alongside farmers provided suggestions for fair distribution of adequate quantity of inputs, providing market for wide crop varieties, to improve access to organic inputs, improving the competency of village agriculture assistants by necessary trainings and timely disposal of rythu bharosa income.
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