Abstract

Studies regarding rural entrepreneurs in developing countries and, specifically, their well-being have not been sufficiently developed in the literature. The present study was an attempt to fill this gap and to examine important antecedents and outcomes associated with entrepreneurial well-being among a sample of 102 Iranian rural entrepreneurs. This research established a theoretical research model that highlighted the relationships among job fit, entrepreneurial passion, well-being, and persistence. The results of structural equation modeling supported the hypothesized model. In particular, the results indicated that higher job fit was associated with higher levels of entrepreneurial well-being through an entrepreneurial passion mechanism. Moreover, the results supported the hypothesized serial mediating effect. In other words, a high level of job fit enhances entrepreneurial persistence through a high level of entrepreneurial passion and well-being. This study provides significant input to policymakers and practitioners in their efforts to promote the antecedents and outcomes of well-being among rural entrepreneurs.

Highlights

  • Growing attention has been paid to entrepreneurs’ well-being in recent years as it is linked with various positive outcomes such as more efficiency, better performance, and increased opportunity recognition (Stephan, 2018; Wiklund et al, 2019; Marshall et al, 2020)

  • In response to Wiklund et al.’s (2019) invitation and to fill the gap in the research literature, the present study investigated the antecedents and outcomes of rural entrepreneurs’ well-being in Iran

  • There is a positive relationship between job fit and entrepreneurial passion

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Summary

Introduction

Growing attention has been paid to entrepreneurs’ well-being in recent years as it is linked with various positive outcomes such as more efficiency, better performance, and increased opportunity recognition (Stephan, 2018; Wiklund et al, 2019; Marshall et al, 2020). Entrepreneurs view their well-being as an index of their success (Wach et al, 2016). Some researchers argue that entrepreneurial well-being can be more helpful in better understanding entrepreneurs’ behavior and performance (e.g., Shepherd et al, 2019; Marshall et al, 2020) They believe that an entrepreneur’s well-being has important consequences for business and entrepreneurs personally value their well-being. Robust theories have not been well developed for studying the factors underpinning entrepreneurs’ well-being yet and there is not a full understanding of its antecedents and outcomes

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