Exploring tertiary students' travel mode choices in Auckland: Insights and policy implications

Abstract

It is crucial that policymakers and public transport operators comprehend tertiary students' travel mode choices and understand the factors that inform these choices in order to manage travel demands effectively and to optimise the use of public transport and improve its quality of service, particularly during the peak hours. This study aims to examine tertiary students' travel mode choices in Auckland, which is recognised as one of the most car-dependent cities in the world. The city is struggling with traffic congestion, particularly around its Central Business District (CBD) during peak hours. Auckland is New Zealand's largest city, with a population of 1.4 million residents. The main campuses of two major public universities, The University of Auckland (UoA) and Auckland University of Technology (AUT), are located in the CBD, attracting a large number of daily trips by both staff and students, particularly during the teaching semesters. However, there is a limited understanding of tertiary students' travel mode choices, particularly the factors that inform these choices when they travel to the universities' city campuses. A mixed methodology approach was used to comprehend the travel mode choices of students attending The University of Auckland and to identify the key factors that are drivers of these choices. The data collection included a questionnaire-based survey, which received 249 responses, and 10 semi-structured interviews with students. Thematic analysis was utilised to codify and then analyse the interviews. Despite the significant car dependency in Auckland, the survey demonstrated that most respondents utilised public transport and active modes when commuting to the university's city campus. Seven factors were identified that inform tertiary students' travel mode choices: cost, parking availability and cost, access to a car, travel time, physical environment, reliability, and attitudinal variables. The interviewees mostly argued that travel cost and lack of or limited access to a private car were the primary drivers of their travel mode choices. The study suggests that different stakeholders, such as Auckland Transport (AT) and The University of Auckland, should work collaboratively to provide an inclusive travel demand management policy. The university could rearrange classes for off-peak hours, and AT could offer tertiary students further discounts during these hours. These actions would result in the optimisation of public transport efficiency, improvement of the quality of the public transport service, and mitigation of traffic congestion around Auckland's Central Business District (CBD).