Abstract
This study mainly explores people’s environmental attitudes and perceptions and their motivations for protecting and improving ecosystem services in Italy. The environmental perceptions of people were explored through the New Ecological Paradigm (NEP) scale, a tool for gauging environmental consciousness and perceptions, especially in the context of ecological sustainability. Data were collected from a sample of more than 1500 respondents residing in Italy using computer-assisted web interviewing (CAWI). The results showed that respondents have a high level of environmental concern for most scale issues. The application of principal component analysis (PCA) to the respondents’ responses revealed the multidimensionality of the NEP scale: anti-anthropocentrism (pro-NEP items), human domination (pro-dominant social paradigm (DSP) items), and limits of nature. The results also showed that socio-demographic characteristics and people’s knowledge and beliefs are associated with a strong concern for nature, which can support ecosystem service conservation. Different cultural backgrounds may place varying emphasis on sustainability, conservation, or economic development.
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