Abstract
Technical revolutions and scientific advancements are conspicuous, but still, false beliefs and superstitious behaviour are quite commonplace. It could be believed that these beliefs are held by less educated people. Therefore, the present study investigated superstitions among educated urban people. Using a qualitative research method, data was collected through interviews and analyzed through thematic analysis. A total of 8 participants (i.e., 2 males and 6 females) participated in the study. All of the participants were highly educated (16 years’ education or above). A purposive sampling technique was used to include participants in this research. Detailed semi-structured interviews were conducted with each participant with their consent. Seven themes were derived including brooming, marriage fixing, palm itching, eye blink, glass break, lucky stones, and lucky numbers. The study recommends inculcating scientific knowledge on a broader level in Pakistan.
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