Exploring service innovation of culture parks in Taiwan: A perspective of cultural value

Abstract

Financial tsunami impacted the world with economic downturns. However, cultural industry and its related sectors all went opposite direction, prospering under the severe economic circumstances. This study will explore the innovative activities of Taiwanese culture parks in terms of their cultural values. Current researches merely focus on the architectural design and space reutilization, not so much to the innovative service activities in culture parks. Therefore, the purpose of this study is to probe into innovative service activities of the cultural parks. The primary research method is collecting secondary data for analysis and further discussion. The findings include, first of all, that the cultural values of innovative service activities in Taiwanese culture parks consist mainly in spiritual values, social values and historical values. Secondly, creative Taiwanese culture parks convey cultural values into social value. Thirdly, innovative activities of Taiwanese culture parks do not contain any actual characteristics of the cultural value.