Abstract

The study examined the public’s knowledge of Technical and Vocational Education (TVET) in the Ayawaso-West Municipality, located in the Greater Accra Region of Ghana. Qualitative methods were employed to investigate the societal understanding of TVET, utilizing key informant interviews and focus group discussions. A purposive sampling technique was employed to select thirty-six (36) participants. Key informant interviews involved twelve individuals, consisting of ten parents and two school personnel. Additionally, three focus group discussions were conducted, with eight students participating in each group. Data was analysed through the lens of Solomon Eliot Asch’s theory of impression formation, which centres on beliefs and information availability. The limited public information and beliefs surrounding TVET serve as the foundation for downgrading the subsector. As the theory suggests, societal or public actions are based on the beliefs and information available to them. The results revealed two main themes: awareness and misconceptions regarding TVET. It was further revealed that while people are familiar with TVET and understand its importance, there exist misconceptions that TVET is only intended for specific groups within society. The study recommends that the government should actively engage in public awareness campaigns to highlight the significance of TVET.

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