Exploring Political Parties on Facebook: Literature Review of the Two Main Political Parties in Ghana

Abstract

Abstract Ghana currently has over 25 registered political parties. The two key political parties in Ghana are the New Patriotic Party (NPP) and National Democratic Congress (NDC). Before the introduction of social media, especially Facebook, political parties in Ghana employed traditional communication strategies, such as TV, Radio, and News Papers, to execute political communication. However, since 2012 political parties in Ghana have deployed and relied heavily on social media platforms, particularly Facebook, as a political communication tool to disseminate their political manifestoes to the electorates in order to clinch political power. This article adopted a purely descriptive approach with an emphasis on document analysis to review relevant information and literature for the study. Hence literature is sourced from secondary sources like a pool of online libraries, political party’s websites/Facebook pages, and other scholarly research related to the subject under investigation. The objective of this paper is to carefully explore political parties on Facebook, emphasizing the two main Political parties in Ghana, thus the New Patriotic Party (NPP) and National Democratic Congress (NDC).