Abstract
The evolution of thought in sustainable development theory often implies that societal contribution of businessesin the form of corporate social responsibility (CSR) leads to sustainable development in the relationship betweenbusiness and society. However, most of the propositions made by CSR scholars have been described as beingnormative and prescriptive in nature. The implication of this is that the process through which outcomes aregenerated from the implementation of CSR lacks adequate exploration and has remained relatively unknown. Toexplore the problem noted above, a literature review was carried out. The need for a paradigm shift fromresponsiveness paradigm to a performance based paradigm in the practice of CSR was observed. A performancebased paradigm entails the generation of expected outcomes from the implementation of CSR through creatingvalue alignment between business’ values and stakeholders’ values. From the literature review, threerecommendations were generated. They include the need for a shift towards a performance based paradigm ofCSR, need for the exploration of the interactive process in the relationship between business and society, and theneed for more empirical based studies with focus on the interactive process of CSR as a means of predictingCSR outcomes.
Highlights
Theoretical efforts towards exploring the means through which sustainable development practices yield outcomes in the relationship between business and society has consistently pointed towards the need for businesses to ensure their profitability, while instilling social contributions to the society and preserving the environment through which natural resources are generated (Elkington, 2004; Carroll, 2009; Aras & Crowther, 2009; Claydon, 2011)
While an adherence to the social responsiveness paradigm requires these Oil Companies to adhere to the mandate of embedding sustainable development practices in their activities, the social performance paradigm requires them to explore the nature of outcomes and the impact of these outcomes in the creation of value in their host-communities
This paper has explored the gap between the theoretical connotation of sustainable development and its practical attainment in the relationship between business and society
Summary
Theoretical efforts towards exploring the means through which sustainable development practices yield outcomes in the relationship between business and society has consistently pointed towards the need for businesses to ensure their profitability, while instilling social contributions to the society and preserving the environment through which natural resources are generated (Elkington, 2004; Carroll, 2009; Aras & Crowther, 2009; Claydon, 2011). Companies like Shell and ExxonMobil among others have embedded the principles of sustainable business practices in their policy frameworks They function towards this direction by boasting about extensive efforts towards social, economic and environmental sustenance of their host-communities, while making profit (Ibok & Mboho, 2011). These practices have not generated sustainable development for these Oil Companies and their host-communities. It has been noted that generating sustainable development goes beyond adherence to sustainable practices It is observed as being beyond mere instilment of social, economic and environmental values by businesses (Bhattacharya, Korschen, & Sen, 2009). This is done with an extensive review of extant literature and the analysis of the existing practices in the Nigerian petroleum industry
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