Exploring perceptions of and attitudes towards bluetongue disease: A multi-stakeholder interview study in the beef and sheep farming sector in Ireland

Abstract

Bluetongue (BT) is a vector-borne livestock disease caused by the bluetongue virus (BTV), that is currently exotic to Ireland. However, there is potential for the introduction of BTV and in the event of its introduction there is potential for substantial onward transmission. Little is known about farmers attitudes towards Bluetongue disease in the Irish farming community; thus, the current study used a qualitative approach to explore multiple stakeholders’ perspectives (n = 18) on the issue. Overall, results indicated that farmers have poor awareness of Bluetongue disease, the clinical signs associated with its onset, and pay little attention to the pre-import considerations needed to prevent Bluetongue when importing livestock. Additionally, results revealed that farmers are unaware of the high-risk period associated with Bluetongue disease transmission and consequences of Bluetongue should it manifest within the national herd. These findings require attention by government, farming advisory service providers, farming organisations and breed societies considering serious outbreaks of disease can lead to substantial economic disruption, coupled with difficulties in controlling spread of the virus. It is critical that effective communication efforts with the Irish farming community are used to heighten awareness of the on-going potential threat of Bluetongue to Irish flocks and herds, as well as to the economic implications to the livestock industry and the wider economy.