Abstract
As biggest moslem population in the world, Indonesia has the most moslem population and also Moslem consumers. Halal should already become Moslem’s way of life in Indonesia and also goes in the same trend. In concept of Islam, the product that bought and consumed by moslem must be halal based on the Islamic rules and principles. The research aimed at testing moslem’s perception of halal product among moslem consumer. The sample of this study were moslem consumer who taken as respondent. Sample in this study were 142 respondents, but only 98 were useable responses. It is found that among three dimension in perception of moslem consumer about halal product. Halal product awareness could not reflect the concept of moslem perception of halal product. Only halal product knowledge and halal product belief that could reflected perception of halal product. Halal product belief is considered as the most important factor in reflecting perception of halal product among moslem consumer. Thus, this study gives some contribution to Islamic marketing especially how marketers would treat and facing moslem consumer based on their perception of Halal product . Its contribution to extant literature is the development of conceptual framework that identifies multidimensional construct implementation from perception of halal product. The findings could help the halal product players to formulize strategy in their future marketing plans.
Highlights
At present, the concept of halal logo ( )للاحon a products that offered to consumer is no longer a religious issue, in which it has become a global and well-known symbol for assurance of quality and lifestyle choices (Omar, Mat, Imhemed, & Ali, 2012)
A quantitative approach is used in this research, in which data collection was gained by distributing questionnaires to research respondents, in this case the Moslem community in Malang, East Java, Indonesia
The purpose of this study is to examine the perception of knowledge, understanding and awareness of the Moslem community in Malang on halal products
Summary
The concept of halal logo ( )للاحon a products that offered to consumer is no longer a religious issue, in which it has become a global and well-known symbol for assurance of quality and lifestyle choices (Omar, Mat, Imhemed, & Ali, 2012). The composition of Moslem communities in Indonesia has the greatest number of non-Moslem s. This is a potential market for business and industry to meet their needs for halal products. There has been an increasing trend in the awareness of Moslem communities to use halal products that are certified (Yuwono, 2017). It was further explained that the concern of the Moslem community for the halal products increased. The greater awareness and concern of the Moslem community for halal products certainly must be responded positively by producers (as business actors for example in making competitive strategies) and by the government as a regulator in the management of halal certification itself and in carrying out supervision of halal products. The discussion considering the status of a halal product will involve the State (Government), producers and consumers
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Academic Research in Business and Social Sciences
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
