Exploring Parents’ Satisfaction with Infant and Toddler Feeding Information: A Repeated-Measures Analysis of Information Need and Acquisition Characteristics (P17-006-19)

Abstract

ObjectivesInformation satisfaction is an essential component of the acceptability and efficacy of nutrition education programming. However, few studies have explicitly sought to identify factors associated with consumer information satisfaction, particularly regarding infant feeding information. This is a critical gap given the urgent need for evidence-based nutrition and obesity prevention guidance for infants 0–24 months old. This study explored how parents’ satisfaction with infant feeding information was associated with information need and information acquisition characteristics. MethodsFirst-time parents (N = 423; 89% Female; 75% White; 26% WIC participants) of infants ≤24 months of age completed an online survey on their most recent search for advice or information about infant feeding. Participants reported their search topic, information need (i.e., information urgency, topic interest), and the information channels they accessed during this search. Participants then reported on information acquisition characteristics (i.e., perceived utility, trust, clarity, ease of information acquisition) and information satisfaction for up to two randomly selected information channels, which constituted the repeated measures aspect of this cross-sectional study. Linear mixed models estimated parents’ information satisfaction from information need and information acquisition characteristics, controlling for education. ResultsDescriptive information on search topics and information channels is presented in Table 1. As shown in Table 2, all information acquisition characteristics were positively associated with information satisfaction, with the strongest associations observed for perceived utility and trust. Information need characteristics were not associated with information satisfaction. ConclusionsParents’ satisfaction with infant feeding information was strongly and positively associated with perceived information utility and trust. Future research on nutrition education programming development should explore how content and delivery approaches promote consumers’ perceived utility and trust by drawing on existing research on common elements of effective evidence-based interventions and cognitive heuristics of trust. Funding SourcesNational Science Foundation (NSF); USDA; College-level dissertation award. Supporting Tables, Images and/or Graphs▪▪