Abstract
AbstractA logistics learning capability based on an experimental “test‐and‐learn” approach holds the key to unlock logistics operations as a major competitive weapon in the current landscape of retailing. The purpose of this study is to empirically explore the characteristics of such a logistics learning capability, and to describe the corresponding logistics development practices. The research is based on an action research approach conducted at the Swedish fashion retailer H&M. During a period of 18 months, data has been collected through observations, informal discussions and interviews, and findings have been refined in two major cycles. The case of H&M offers insights into real existing learning and development practices at a retail company that operates in a highly competitive and complex retail landscape, characterized in particular by its process towards improved omni‐channel practices. The findings elaborate the four logistics learning components of culture, structure, relationships, and speed. Furthermore, five of H&M's logistics development practices are described and defined as experimental logistics development. In contrast to traditional development processes in which analysis is followed by lengthy linear implementation and evaluation phases, these practices are characterized by an experimental, “test‐and‐learn” approach with short feedback loops and iterative development processes.
Highlights
The retail industry is currently undergoing a number of critical changes due to factors such as rapid technology development, the launch of new business models, and an increased focus on sustainability in society
The purpose of this study is to empirically explore the characteristics of such a logistics learning capability, and to describe the corresponding logistics development practices
As a means to explore characteristics of the components of a logistics learning capability, and the logistics development practices included in such a capability, this research has been grounded in an action research approach
Summary
The retail industry is currently undergoing a number of critical changes due to factors such as rapid technology development, the launch of new business models, and an increased focus on sustainability in society. New business opportunities are continuously emerging, but only for those retailers that have the capacity to face them and seize them in a timely and appropriate manner. In this context, logistics has increasingly been acknowledged as a source of sustainable competitive advantage. ), retail internationalization (Anwar, ; Haag & Sandberg, ), and reverse logistics practices (Pal, ). Global Business and Organizational Excellence published by Wiley Periodicals LLC
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