Abstract
Voluntary environmental certifications can be considered as firms’ strategic responses to institutional market and non-market pressures to reduce the impact of business activities on natural environment, and also as a means to legitimate the firm in the eyes of the society and the stakeholders in general, by fitting environmental behavior to competitive dynamics and strategic choices. Among these certifications, the ISO 14001 is considered as the most widespread environmental management system (EMS) certification. Nevertheless, ISO 14001 cannot disguise the fact that these certifications could be used as a symbolic environmental commitment. In our research, we examine the potential existence of symbolic corporate environmental certification phenomenon, as well as its key antecedents and consequences. We found four unexplored antecedents of symbolic corporate environmental certification: negatively linked industry technological dynamism and lead cost competitive strategy, and positively linked certification maturity and product differentiation competitive strategy. Finally, we explore the link between symbolic corporate environmental certification and firm performance.
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