Abstract
International business research often links the cultural and institutional characteristics of countries to the features of the individuals inhabiting these countries. A distinct approach to analyzing such multilevel problems with deep learning and explainable artificial intelligence methods is presented, using country characteristics as explicit spatial coordinates. Deep learning is tolerant of noise and faults and can approximate arbitrarily complex mathematical structures by developing multiple abstractions. An applied example demonstrates the applicability of this approach by exploring the effect of personal-care advertising spending in 27 countries on the subjective happiness of 376,442 individuals, indicating a statistically significant positive effect, albeit with a trivial effect size.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.