Abstract
The promotion and dissemination of a government’s basic policy are essential to implement innovative public services to establish sustainable country development and to ensure that the benefits are shared among citizens. This study focused on the MOOCs project in Thailand, and five courses were selected for exploration. Qualitative content analysis and sentiment analysis were applied to understand how information and communications technology in government services was promoted in the courses. These methods also explained the differences in the content of each course. It turned out that the strategy of improving service quality was the most-emphasized strategy in courses with an explanation of positive sentiment. The number of users who received a positive explanation of improving service quality was estimated at 711 and rated as a satisfactory result. The result of the qualitative content analysis was assembled into groups that could reveal the government’s pleiotropic orientation in their work on basic policy. All of these groups are involved in the international criteria for a government’s digital transformation, and other activities have also been highlighted as future challenges. The possibility of using MOOCs for policy promotion and education is suggested to bridge the gap between Thailand and other countries.
Highlights
How does the government implement public services to establish sustainable country development and ensure that the benefits are spread across citizens? As a correspondence measure for this, the use of modern innovative technologies by governments in many countries around the world has resulted in widespread public services for citizens, businesses, industries, and other municipal offices [1,2,3]
Since Course C was designed for social people, it expatiated upon implementing information and communications technology (ICT) and human development to solve internationally recognized issues and the country’s economic development through ICT investments in the various local industries
These three courses were related to the active use of ICT for the government’s basic policy
Summary
As a correspondence measure for this, the use of modern innovative technologies by governments in many countries around the world has resulted in widespread public services for citizens, businesses, industries, and other municipal offices [1,2,3]. Advanced digital technologies, such as the drastic increases in the performance of information and communications technology (ICT), contribute to our daily lives. This revolution in ICT, which encompasses all regions and populations, has affected the interaction between modern governments and citizens [8]
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