Abstract
This study aims to explore the investment behavior of female entrepreneurs as the new competitor in the investment field and to determine the underlying factors that influence their investment attitudes. A qualitative investigation approach was employed for the study that includes 18 in-depth exploratory interviews to ascertain the fundamental determinants of the investment behavior represented by female entrepreneurs, an emergent section in investment. The accumulated data was analyzed through manual coding procedures. The study revealed that female entrepreneurs are not inclined to take risk in their business for investment decisions, they are somewhat conservative and risk averse. This research also asserts that if they spend quality time and get better training about the nuances of different investment tools, so they will also take risks in investment activities. Two big cosmopolitan cities Karachi and Lahore in Pakistan were selected as sample for this study. Research in other countries considering the culture and ethnicity must be conducted to expand the scope of understanding the investment behaviors of female entrepreneurs. This study outcomes would help the investment manager to understand women’s psychology to develop significant portfolio recommendations, service providers to develop consultancy training centers, policy makers to mitigate their risk and maximize their return opportunities. Hence, intending to provide opportunities for gender equalities, this research appears to be the first in Pakistan to adopt the inductive approach in this domain.
Highlights
Running one’s own business is arduous but not unachievable in the developing world.there are limited resources and a number of obstacles to actualize the decided goals
This study aims to determine the influencing factors of Pakistani female entrepreneurs and to identify the behavior of Pakistani female entrepreneurs making investment decisions
77% of females agreed that investing in mutual funds is better on contrary, since their lack of knowledge about other asset classes prevented them from paying lump sum investments. They followed an organized investment plan to venture into mutual funds for regular investments
Summary
Running one’s own business is arduous but not unachievable in the developing world. There are limited resources and a number of obstacles to actualize the decided goals. Even though, establishing its own business would be advantageous since it mitigates issues of poverty and enhances the standard of living. Monitor’s (2017) report stated that total early-stage entrepreneur activity increased by 10%. Rashid and Ratten (2020) highlighted that entrepreneur skills had contributed tremendously to the economy. Sajjad et al (2020) addressed the input of female entrepreneurs globally that is still not regarded as it should be and not given attention, but is a significant benefactor for economic development
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