Exploring Innovative Promotion Models for Financial Products Based on Big Data Analysis

Abstract

In the era of big data, financial products are constantly innovating, which directly triggers a significant transformation in the traditional financial industry and demonstrates high innovation value. Currently, it is essential to utilize big data analytics to analyze and enhance the innovation and resource allocation efficiency of financial products. There is also hope to optimize the innovation promotion model of financial products and address various crisis issues faced during the rapid development of internet finance. This paper explores the opportunities and challenges of financial product innovation in the context of big data analytics and studies the development approach of innovation promotion models. Furthermore, it investigates the specific innovation promotion model for short-term trading products in internet finance under the background of big data technology.