Exploring How Awareness-making Elicits Meaning-making in Museum Visitors: A Mixed-methods Study

Abstract

ABSTRACT Awareness-making (AM) describes a process by which visitors bring with them past experiences and knowledge, all of which help them make sense of museum exhibits. Meaning-making (MM) is when museum visitors’ memories transform their museum experience into new knowledge and meaning. This article explores how AM elicits MM in museum visitors. We conducted research at a natural history museum exhibition called Minnesota Journeys, based on a moose natural habitat display and accompanying touchscreen. The exhibition was developed in Minnesota by the Bell Museum for all ages. We report findings from a mixed-methods study incorporating surveys (n = 243) and interviews (n = 30) with adult museum visitors. The findings of this paper (1) describe how, after visiting both the moose habitat display and touchscreen, most visitors learned to identify specific moose biology and ecology characteristics, such as behavior and habitat and (2) demonstrate how in a natural history museum setting visitor awareness-making can facilitate visitor meaning-making. We discuss implications for how to utilize these findings in other museum settings and exhibits.