Abstract
The prevailing hallmark within contemporary paradigms of humanitarian research is anthropocentrism, characterized principally by its invocation of Homo Loquens, or "speaking man." Within this context, the scrutiny of discourse, which embodies the pivotal facet of human existence expressed through language, assumes a paramount role. It is not fortuitous that discursive linguistics has presently become an integral component of anthropocentric linguistics, introducing innovative methodologies for acquiring, describing, and interpreting linguistic materials. The discursive dimension mandates an examination of linguistic phenomena in conjunction with cultural-historical, socio-situational, and communicative-pragmatic attributes. The effective deployment of communicative strategies necessitates the utilization of rhetorical devices such as metaphor, analogy, epithet, anaphora, and the like. The integrated utilization of diverse linguistic resources undoubtedly amplifies the potency of language, which constitutes the primary objective in constructing the requisite persona of a political figure. Keywords: elections, linguistic analysis, gender-neutral units, gender-determined units.
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