Abstract

This study delves into the dynamic landscape of investment behaviours among students and teachers at Swastika National Business School. Focusing on understanding the financial decisions made by these key stakeholders, our research employs a comprehensive survey methodology to gather insights into investment preferences, risk tolerance, and the factors influencing their investment choices. Through a nuanced analysis, we aim to unveil the intricate interplay between financial literacy, investment knowledge, and individual risk appetites, shedding light on the diverse strategies employed within the academic community. The findings from this study can provide valuable insights into financial education and practical implications for enhancing investment literacy programs within educational institutions. As the economic landscape continues to evolve, this research serves as a timely exploration into the investment mind-set of those shaping the future business leaders. It underscores the importance of fostering a financially savvy academic community.

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