Abstract
Exploring factors of choosing halal cosmetics among cosmetics entrepreneurs in Malaysia
Highlights
According to Global Islamic Economy 2017/2018, halal market demand is increasing day by day in the Islamic economy and is targeted to reach about RM12.3 trillion by 2021
The findings indicate that the awareness among young halal cosmetics entrepreneurs is very high and there are high consumptions of halal cosmetics among consumers that have become the push factor of young cosmetic entrepreneurs to choose halal cosmetics as their products
Based on Allied Market Research (AMR), the halal cosmetics market has expanded its product base to prominently tap into the cosmetics market owing to an increase in demand for halal cosmetic products worldwide, regions dominated by Muslim population such as Malaysia, Indonesia, Saudi Arabia, and UAE
Summary
According to Global Islamic Economy 2017/2018, halal market demand is increasing day by day in the Islamic economy and is targeted to reach about RM12.3 trillion by 2021. It is found that customer pressure, organizational readiness, and perceived benefits influenced the intention to adopt halal services [2]. Literature Review Ngah et al showed that customers pressure, organizational readiness, and perceived benefits were influence by intention to adopt halal warehousing services [4]. Those factors were recognized as the drivers of adoption. Based on Allied Market Research (AMR), the halal cosmetics market has expanded its product base to prominently tap into the cosmetics market owing to an increase in demand for halal cosmetic products worldwide, regions dominated by Muslim population such as Malaysia, Indonesia, Saudi Arabia, and UAE. Halal cosmetic products bearing the halal logo must be recognized as an indicator of cleanliness, safety, purity, and quality
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