Exploring Factors Influencing Consumer Buying Decisions During Pandemic Disease (Covid-19)

Abstract

This study aimed to explore factors influencing consumer buying decisions during pandemic disease, known as Corona virus (COVID-19). The disease affected the whole World intensely. The pandemic believed to be reported first in Wuhan City, in the Republic of China in November 2019 and has quickly spread in all continents including Africa, and the country of Tanzania. The study employed a descriptive design whereas a total of 70 respondents were given questionnaires. Data were collected by using mainly questionnaires and interviews but also the method of observation and documentary reviews were used to supplement the collected data as required. The study contributed to know the ways of influencing consumer buying decisions like; the environmental cleanliness and customers washing their hands as they enter the market in order to prevent the spread of the disease and keep prices which are affordable for customers.