Abstract
The objective of the study was to explore the factors affecting the attraction of academic employees and assessed the factors influencing their retention at the Durban University of Technology. This was a qualitative study conducted among 12 academics who were purposefully selected. The study found that the university was not doing enough to attract academic talent as job offers appeared to be the dominant reason for employees entering the employ of the institution. The study also found training and mentorship, flexible working hours, information, equipment and resources, job satisfaction and challenging jobs, to be the factors affecting the retention of academic personnel at the institution. Therefore, management should develop effective employee attraction and retention strategies by improving the benefit and remuneration system, culture and working environment.
Highlights
Employees are an integral part of any organisation
Studies have shown that the demand for academic employees in higher education and training institutions has been on the rise and is likely to continue to increase
Employee Attraction Interviewees were asked what influenced their decisions to become a member of staff at the institution
Summary
Employees are an integral part of any organisation. An academic employee serves higher education institutions providing services that are vital to academic institutions’ existence. Studies have shown that the demand for academic employees in higher education and training institutions has been on the rise and is likely to continue to increase. This is especially true that the South African government has decided to increase significantly its contributions to higher education, leading to the conclusion of the plan to establish two more universities in the country (Samuel and Chipunza 2013). Well-performing organizations have excellent working condition that produce highly motivated employees to attain success. If employees are motivated they work towards improving the conditions within the workplaces.
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